Disney wants to show you a whole world, but not everyone is feeling the love.

On Monday, the Walt Disney Company announced an ambitious plan to transform the visitor experience at its Disney World Resort near Orlando, Fla. The MyMagic+ program, which will roll out this spring, combines an interactive website and mobile app with an all-purpose electronic bracelet that acts as a guest’s room key, theme-park ticket and payment account all rolled into one. The bracelets, dubbed MagicBands, will also track which rides visitors use, which characters they interact with, where they go and what they buy within the park.

The bracelets monitor behavior with radio-frequency identification technology, or RFID, a wireless tracking system that transfers data from tiny tags attached to objects. RFID has long been used to track product inventory in various industries, but it’s become more and more invasive over the last decade, with tags being implanted in I.D. badges, transit cards, even passports.

Katherine Albrecht, a longtime consumer privacy advocate and co-author of the 2005 book “Spychips,” said MyMagic+ seems more appropriate for lab rats than Mouseketeers. She expressed deep concerns for the broader implications of the world’s largest “family entertainment” company normalizing RFID technology in the eyes of young people, and she worried that MyMagic+ was only the first step toward a surveillance society that will ultimately invade every aspect of our lives.

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